ben's post

A few days ago, my teammate Ben made a post on his blog about a Clickz article entitled The Devolution of Online Advertising. Basically, the blog entry is about online advertising. It focuses on why online advertising has become so popular and what will be necessary to keep it that way. Specifically, the entry talks about how everyone frequently consumes online media- whether it be videos on youtube, or gossip articles about Paris Hilton. Ben argues that media consumption is an addiction, and gives the example of his roommates who go straight to their computers when they get home. I definitely agree with this. I personally am addicted to using the internet and spend hours daily using it for either email, news, communication, or entertainment. Since we spend so much time online, its a great window for advertising.

Ben does a really good job of summarizing the blog entry. He mentions what the author states as the four things necessary to continue the effectiveness of online advertising. Though he lists all four that the author stated, Ben states that being creative is the most important of the four. He says that as online advertising becomes more common and we are overwhelmed with it, the more creative ads will stand out. I agree with Ben as well. I think that its important to keep thinking outside of the box and making online ads stick out.

The only thing I have to criticize Ben for is that he said the title of the post was "The Devaluation of Online Advertising", instead of the Devolution. Its not really a big deal, but the author commented on his post and clarified. This shows how quickly people can read what you are writing. The author saw this post about his article and was able to quickly comment. Even though he made a slight error, it worked out well in the end and was something educational.