yumm starbucks... i would love a mocha frappucino right now

Today I read a post from "The Diva Marketing Blog", one of the required blogs, that was posted yesterday, February 27th, 2007. The post was entitled Help Starbucks Get Its Groove Back. This post was basically a response to a request on another blog (brand autoposy)to create a "What Starbucks Must Do" e-book. This compilation book would be a collection of thoughts from blog readers about what Starbucks needs to do to improve their company. On the Diva Marketing blog entry, the writer gives his suggestion for Starbucks. He says that Starbucks needs to return to "Marketing 101" and understand the customer's wants and needs. Basically, he says Starbucks needs to get away from the cookie cutter Starbucks model and be more original. He suggests baked goods from a local bakery as opposed to the corporate standard items. Though this may be a good idea, I don't know if that is the best idea for Starbucks. I think Starbucks is very successful because people know exactly what they're going to get from Starbucks. I personally enjoy the fact that whenever I go to a Starbucks and order a Hazelnut Cafe Mocha, it tastes, looks, and costs the same as it did last time I purchased it, even if it was at a Starbucks 1000 miles away. Most places where a Starbucks exists, there is also a local coffee shop that has homemade baked goods and the more personal feel. I think Starbucks customers don't really want the personal (and inconsistent?) touch and thats why they go to Starbucks.

I did think this idea of a "What Must Starbucks Do?" concept was pretty cool. Pretty much everyone has been to Starbucks and asking real consumers their opinions is a pretty good source when trying to improve your business.

first Wikipedia edit!

Today I made my first wikipedia edit! One of the articles that I chose to use for the class is about The Charter School of Wilmington. I volunteer for an organization that works with that school so I am learning a lot about it in my personal time so I thought working with the wikipedia article would be a great way for me to put that knowledge to use. Today I made a small edit (I figured I'd take it slow in the beginning) and added the "Ski Club" to the list of clubs offered at the school because I know a lot of the students are very involved with the Ski Club. Making this change was very easy- I just followed the code from the other bulleted items in the article already and even made the word "ski" a link to the wikipedia article about "ski" which was very easy as well.

first blog post with actual (sorta) content

So I'm making this blog for my buad477 class - Information Technology in Marketing. I have to do different things in this such as comment on things we talk about in class, comment on my teammate's blogs, etc. I also have to edit wikipedia articles and discuss those here as well. The link to the class blog is right here so if you want even more information about why I am doing this then that's probably your best bet.

first blog post!

here is my first blog post!

University of Delaware