There have been some new additions to my blog so I figured I should explain what they are all about. The first addition consisted of some google ads. A few weeks ago, I signed up for an account with Google's Adwords. Basically what this program does is place ads on your webpage, and then you get paid for each time someone clicks on the links. My account has been up and active for about a week now and so far I have made 12 cents. So this is not a ton of money, but hey, 12 cents in one week for doing nothing is better than nothing.
Today, I joined Amazon's Associates program. This program is similar to Adwords, but instead of just putting links on my site, this program allows me to place specific advertisements on the side of my blog. Currently, I have ads for two CD's- Bethany Dillon's "Waking Up" and Matt Wertz's "Everything in Between". These are two of my favorite CDs so I figured I would recommend them to my blog readers. Also, if anyone clicks on those links and then purchases those CD's, I will receive some money for that too.
Overall, setting up both of these programs was very simple. It only took a few minutes and I just followed the steps that the websites explained to me. So if you are bored, you should set it up on your blog and maybe make a few extra dollars (or cents...).
Here are some links to get started...
Google Adwords
Amazon Associates
stiuqxela??
Showing posts with label class post. Show all posts
Showing posts with label class post. Show all posts
Thursday, May 10, 2007
html class
Yesterday in class, we talked about the basics of html and how to make a website. After reviewing a few slides with some basic html codes, Allison came up to be the lucky "volunteer" to make a practice webpage. Here's a little review of what we covered.
First, you need to put in the html and header tags. The most important thing to remember is to always close any tag you put in. Alex suggested (and this is what I usually do too whenever I use html) to put in the second part of the tag immediately so you won't forget. After the header, we put the title tag in to name the page.
After completing the header section of the page, we made the body by placing the body tag. We added a header (size 3) and then added some text to the body.
Finally, we added a few links. We added a link to another webpage and then a link to email. To make the email link you simply ad "mailto:" before the email address and place this where the web address typically goes in the html code.
In addition to these codes that we practiced in class, there are many other tags that are very easy to learn. To make text bold, italicized or underlined, you simply add < b >, < i > or < u > respectively (without the spaces which are added so they will show up here) and then end the tag by using the same tag with a backlash before the letter.
After doing a quick google search, I found a few sites that listed pretty much any html code that you might want to know. Here they are:
HTML Code Tutorial
Web Source
And here is the link to the wikipedia article on HTML which provides a lot of informaton:
Wikipedia...
Additionally, here is a link to the slides that Alex provided for us on html.
Hopefully this was a good recap of HTML for everyone, some stiuqxela anyone?
First, you need to put in the html and header tags. The most important thing to remember is to always close any tag you put in. Alex suggested (and this is what I usually do too whenever I use html) to put in the second part of the tag immediately so you won't forget. After the header, we put the title tag in to name the page.
After completing the header section of the page, we made the body by placing the body tag. We added a header (size 3) and then added some text to the body.
Finally, we added a few links. We added a link to another webpage and then a link to email. To make the email link you simply ad "mailto:" before the email address and place this where the web address typically goes in the html code.
In addition to these codes that we practiced in class, there are many other tags that are very easy to learn. To make text bold, italicized or underlined, you simply add < b >, < i > or < u > respectively (without the spaces which are added so they will show up here) and then end the tag by using the same tag with a backlash before the letter.
After doing a quick google search, I found a few sites that listed pretty much any html code that you might want to know. Here they are:
HTML Code Tutorial
Web Source
And here is the link to the wikipedia article on HTML which provides a lot of informaton:
Wikipedia...
Additionally, here is a link to the slides that Alex provided for us on html.
Hopefully this was a good recap of HTML for everyone, some stiuqxela anyone?
Tuesday, May 1, 2007
SEO by the SEA
Yesterday in class Bill Slawski from SEO by the SEA spoke to our class. The original guest speaker cancelled, and luckily, Mr. Slawski was nice enough to come to our class and speak to us with very little notice.
Mr. Slawski spoke to us about many different things that his company, SEO by the Sea, does on a regular basis. According to their website, SEO by the Sea "offers internet marketing services, helping businesses and organizations be found in local and web search engine results, and improving usability and conversion rates for web sites." More simply put, "We make it easier for people to find your website, and to use it."
Mr. Slawksi detailed for us the process that his company goes through when working with different clients. The process begins by identifying the client's goals and needs for their website. SEO by the Sea can then go about trying to reach those goals by improving the client's website.
He also talked to us about Google's "PageRank" system, which we have talked about in class. Google's PageRank feature rates websites based on importance as opposed to just relevance. I think he said that there are less than ten webpages that are ranked as 10 (the best), where as there are about 2,000 that are ranked as a 9. I had never heard this before and this was surprising to me.
After hearing his presentation, I wondered how many other similar SEO (search enginge optimization) companies exist. From a quick Google search, I found these companies (SEO by the Sea's competitors):
Patrick Gavin, Inc.
Inteliture
E-Traffic Jams
These are just a few Search Engine Optimization companies. It was somewhat hard to find them because most of the links that are displayed do not display the companies name but more actual information about the company (such as the phrase "search engine optimization), but I assume they know best that this is a good way to set up their website.
Overall, the presentation was very informative and tied into several different concepts we talked about in class (even though not many people were willing to raise their hands and confess that.) Interestingly enough, today when I went to the website (www.seobythesea.com), Mr. Slawski had made a post in his blog about his presentation to our class. As of today (May 1st, 2007), there were already thirteen comments on the post. I think this is a great example of what we have been learning in class about blogs and social marketing.
Mr. Slawski spoke to us about many different things that his company, SEO by the Sea, does on a regular basis. According to their website, SEO by the Sea "offers internet marketing services, helping businesses and organizations be found in local and web search engine results, and improving usability and conversion rates for web sites." More simply put, "We make it easier for people to find your website, and to use it."
Mr. Slawksi detailed for us the process that his company goes through when working with different clients. The process begins by identifying the client's goals and needs for their website. SEO by the Sea can then go about trying to reach those goals by improving the client's website.
He also talked to us about Google's "PageRank" system, which we have talked about in class. Google's PageRank feature rates websites based on importance as opposed to just relevance. I think he said that there are less than ten webpages that are ranked as 10 (the best), where as there are about 2,000 that are ranked as a 9. I had never heard this before and this was surprising to me.
After hearing his presentation, I wondered how many other similar SEO (search enginge optimization) companies exist. From a quick Google search, I found these companies (SEO by the Sea's competitors):
Patrick Gavin, Inc.
Inteliture
E-Traffic Jams
These are just a few Search Engine Optimization companies. It was somewhat hard to find them because most of the links that are displayed do not display the companies name but more actual information about the company (such as the phrase "search engine optimization), but I assume they know best that this is a good way to set up their website.
Overall, the presentation was very informative and tied into several different concepts we talked about in class (even though not many people were willing to raise their hands and confess that.) Interestingly enough, today when I went to the website (www.seobythesea.com), Mr. Slawski had made a post in his blog about his presentation to our class. As of today (May 1st, 2007), there were already thirteen comments on the post. I think this is a great example of what we have been learning in class about blogs and social marketing.
Friday, April 6, 2007
stiuqxela ?
Our class is doing a search engine experiment dealing with the word "stiuqxela". Basically we are trying to get our blog to appear at the top of search results for the word stiuqxela. We also have to put a link to the Packers website (www.packers.com) with the word stiuqxela as the link like this: stiuqxela. Since a lot of people in the class have already done this, the Packers website comes up as a result when searching for stiuqxela already.
Today in class we talked about why some blogs are appearing on the search results and others aren't. It has to do with when the last time google (or whatever search engine we are referring to) crawled your blog. If google last crawled your blog on Wednesday and you made a post about stiuqxela on Thursday, then your blog will not appear because google doesn't know that the word is in your blog. Hopefully google will crawl my blog soon and will put my blog in the search results for stiuqxela.
Today in class we talked about why some blogs are appearing on the search results and others aren't. It has to do with when the last time google (or whatever search engine we are referring to) crawled your blog. If google last crawled your blog on Wednesday and you made a post about stiuqxela on Thursday, then your blog will not appear because google doesn't know that the word is in your blog. Hopefully google will crawl my blog soon and will put my blog in the search results for stiuqxela.
Sunday, March 18, 2007
VALS survey
Last week in class, we talked about the VALS survery. VALS is a marketing tool that classifies people based on personality traits. Using these classifications, businesses can develop strategies to effectively market to different classifications, as different types of personalities exhibit different types of consumer behavior. The VALS survey can show you what your VALS types are.
You can take the VALS survery online here. I decided to take the survey and blog about my results. According to the survey, I am a:
Striver/Believer
Your primary VALS type is Striver, and your secondary type is Believer.
According to VALS, the primary type represents the dominant approach to life while the secondary type is the particular emphasis you give to the dominant approach.
Here is some more information about my two classifications:
STRIVER
Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead.
BELIEVER
Like Thinkers, Believers are motivated by ideals. They are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation. Many Believers express moral codes that are deeply rooted and literally interpreted. They follow established routines, organized in large part around home, family, community, and social or religious organizations to which they belong.
I agree for the most part with both of these. I don't really think I'm trendy, but I like to have fun and feel motivated by achievement. The one thing I disagree with definitely is the money issue. I don't think I'm very motivated by money (and if you knew what types of jobs I usually take, you'd definitely agree) and I also don't think I purchase products that show material wealth. I definitely agree with the Believer type. I think I am very idealistic and traditional. I definitely like established routines.
Taking this survey was really interesting and made me think about how my personality affects my purchase decisions.
You can take the VALS survery online here. I decided to take the survey and blog about my results. According to the survey, I am a:
Striver/Believer
Your primary VALS type is Striver, and your secondary type is Believer.
According to VALS, the primary type represents the dominant approach to life while the secondary type is the particular emphasis you give to the dominant approach.
Here is some more information about my two classifications:
STRIVER
Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead.
BELIEVER
Like Thinkers, Believers are motivated by ideals. They are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation. Many Believers express moral codes that are deeply rooted and literally interpreted. They follow established routines, organized in large part around home, family, community, and social or religious organizations to which they belong.
I agree for the most part with both of these. I don't really think I'm trendy, but I like to have fun and feel motivated by achievement. The one thing I disagree with definitely is the money issue. I don't think I'm very motivated by money (and if you knew what types of jobs I usually take, you'd definitely agree) and I also don't think I purchase products that show material wealth. I definitely agree with the Believer type. I think I am very idealistic and traditional. I definitely like established routines.
Taking this survey was really interesting and made me think about how my personality affects my purchase decisions.
Monday, March 12, 2007
skype!
This past Monday, we had our first skype presentation. Toby from Diva Marketing joined us via skype to talk to us about blogs and marketing. Though we had a few technical difficulties at the beginning, overall it was really cool that we were having a live presentation from someone who wasn't in the building. Calling Toby on skype seemed pretty easy too.
Toby talked about social media and how it has changed how brands are perceived. One example she gave involved flickr, youtube and Burger King. She showed two examples of flickr and youtube presenting an image of Burger King that probably would not have been approved by BK. I thought that was really interesting because I have gone to youtube and flickr many times and have never really thought about how I might have a different perception of different brands as a result of different images I see.
When I found out that Toby was going to speak to the class, I was already interested because I had just blogged about her blog a few days prior. I commented about a blog post she made in regards to Starbucks. I really liked the design of her blog and her writing style, so I was excited to hear her presentation.
The presentation itself was really good, but then later when I was looking over her powerpoint slides again, I was surprised to find a screenshot of my blog! I then looked back and realized that Toby had actually commented on my blog a few days prior. She was using my blog as an example of the "Ying & Yang of The Conversation". I'm pretty sure we ran out of time right before we got to that slide, so I didn't even notice that slide until after the presentation. However, it definitely showed me how interconnected everything is online. It was really a funny/ironic experience so see my blog right there and have the example be really personal to me.
Toby, if you are reading this, thanks for the great presentation!
Toby talked about social media and how it has changed how brands are perceived. One example she gave involved flickr, youtube and Burger King. She showed two examples of flickr and youtube presenting an image of Burger King that probably would not have been approved by BK. I thought that was really interesting because I have gone to youtube and flickr many times and have never really thought about how I might have a different perception of different brands as a result of different images I see.
When I found out that Toby was going to speak to the class, I was already interested because I had just blogged about her blog a few days prior. I commented about a blog post she made in regards to Starbucks. I really liked the design of her blog and her writing style, so I was excited to hear her presentation.
The presentation itself was really good, but then later when I was looking over her powerpoint slides again, I was surprised to find a screenshot of my blog! I then looked back and realized that Toby had actually commented on my blog a few days prior. She was using my blog as an example of the "Ying & Yang of The Conversation". I'm pretty sure we ran out of time right before we got to that slide, so I didn't even notice that slide until after the presentation. However, it definitely showed me how interconnected everything is online. It was really a funny/ironic experience so see my blog right there and have the example be really personal to me.
Toby, if you are reading this, thanks for the great presentation!
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